Storycraft
The art of shaping reader experience
This is writing craft translated into reader experience.
The place I talk about writing from a reader's perspective without getting lost in the details. How to craft stories for the greatest impact on the most people.
Framing things—even contentious things—so that stories come to life.
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NOTE: I save the in-depth writing craft thoughts for my study guides. That's the best time to understand what I'm talking about if you're into the granular details—immediately after finishing a book where I've demonstrated it.
All Storycraft Articles

Comma Abuse: The Readership Penalty of Long Sentences
Sentences that accumulate length comma by comma hamper reader engagement. A little length goes a very long way.

The Granular Art of Describing Skin Color
Naming the color of skin is just the beginning. Reaching deeper adds context that brings a character’s full nature to life.